Matthew Doffing

Fintech Firsthand President

Matthew Doffing is a Senior Editor at The Financial Brand. He’s also the founder and president of FinProse, a bank content marketing firm that provides institutions with ready-made education to grow relationships with small businesses. 

Before joining The Financial Brand, he directed content strategy for Total Expert, a mortgage and banking martech platform. During 2022 and 2023, he helped drive the fintech’s revenue to over $50 million with an annual revenue growth rate of 56%. The St. Louis Park-based software company was last honored in 2023 as a repeat Fast 50 recipient by Minneapolis/St. Paul Business Journal

Matt is a personal finance nerd who enjoys digging into game-changing strategies that help consumers while driving revenue growth for financial companies.